According to The NPD Group, a leading market research company, the share of mobile phone handset sales that are smartphones continues to climb. The share of U.S. mobile handset sales that were smartphones reached 59 percent in the third quarter (Q3) of 2011, an increase of 13 percentage points since Q3 of 2010. Based on the latest data from NPDs monthly Mobile Phone Track service, average selling prices for smartphones have declined for four consecutive quarters, reaching $ 135 in Q3.
According to NPDs new Smartphone Track service, prices are falling even though many consumers originally considered paying more. Among U.S. consumers who considered purchasing phones in the $ 200 to $ 250 price range, 64 percent ended up purchasing a phone for less than $ 200. Led by continued steady sales for Apples iPhones, the top five best-selling mobile phone handsets in Q3.